Our obsession with music and the intensity of our emotional response to it still baffles the minds of evolutionists and of many other people, leading to various theories about its origin and role for individuals and collective groups. Some of these theories propose that music is just a manifestation of the immense love for patterns that our brains exhibit, while others say that we inherited our love for music from our ancestors, for whom dancing together was an incredibly important means to promote social cohesion and to form a collective identity.
Our Relationship with Music
Regardless of its mysterious links to human nature, music accompanies us throughout our lives and is universally recognized as an incredibly powerful element that constantly negotiates with and influences our sense of aesthetics, our mood, and our cognitive state. Like many domains of artistic creativity, video production treats music as a vital ingredient used “to season”, complement, and enhance a video. But choosing the appropriate music track or combination of sounds can be a fairly challenging task, which is why we’d like to come to your help with some advice.
Suggestions for Picking the Right Music
Match the Music with the Scope and Mood of the Video
The great thing about music is that virtually every type of activity or mood can be matched by a song or musical genre. First, think about what you want to achieve with your music. Do you want to provide a seamless and pleasant musical background just to get rid of awkward silence, or do you want the audience’s attention explicitly focused on a musical motif full of originality and character? Think about the mood or atmosphere you anticipate creating and how this aligns with the content or message of the video. Videos of workout sessions demand energetic music with great focus on rhythm, while videos teaching meditation require mild and monotonous music or calming sounds of nature, such as those of water flowing or birds singing in a forest. The latter type is also suitable for background music intended to boost studying or working productivity.
In case you want to fill a gap in meaning between the video and the embedded music tracks, to convey a certain perspective to the viewer, or to add meaningful context to your videos, you can do so by using written content. If you need good texts to accompany your videos or certain rubrics on your website, consider using https://subjecto.com/essay-samples/ to get free essays on a great variety of topics. Just imagine how a personal video blog carefully aligns videos with reflective, inspiring, or informative essays, reaching out to the reader on multiple levels. This approach is also in line with established practices in instruction/education which involve the use of multiple formats of multimedia content, for instance, when studying foreign languages or any other student-relevant content.
Consider the Audience
If the goal is to get more personal with music choice, taking into account the following characteristics of your audience should help with better targeting:
- Psychological portrait
The science of how psychology shapes music preference is far from being fully established. When the big five personality traits are considered (extraversion, conscientiousness, neuroticism, agreeableness, openness to experience), it seems that openness to experience is the most important trait in determining music preference. People with this trait are more likely to embrace novel musical genres, like jazz, folk, blues, rock, heavy metal, or alternative. At the same time, they are more likely to feel averse to the most popular forms of modern music.
What people find pleasant and especially inspiring differs hugely from generation to generation. The musical preferences of most people change significantly with age. Even so, the musical taste of individuals belonging to any particular generation forms during different periods of time, when certain musical currents, bands, and artists are popular, which will inevitably shape the range of genres this generation feels familiar with and will identify with. Also, each age has its own temperament – age is among the many factors behind the psychological portrait of a person. For instance, adolescents are more likely to be fond of rebellious music and lyrics, while people of age are more likely to like harmonious melodies.
- Cultural background
This has to do with the mindset of the societies, communities, families, social class that the viewers are members of. Are these cosmopolitan or historically conservative and highly authentic? Is the struggle for freedom or other important challenges, virtues, moments of glory, or reasons for pride a constituent part of the respective culture?
Each ethnicity has its own established musical motifs that crystalized in time and permeated the minds of its members. These motifs are very likely to trigger strong emotional states in exponents of the corresponding ethnicities, which are amplified under certain circumstances (for instance, when being far from home).
How Much Self-expression Is OK?
Do you intend to be bold or instead, to take a safe path by choosing highly-familiar and universally acknowledged tracks? To what extent will the music reflect your own understanding, feelings, and attitude? When creative videos are involved, understanding and experiencing the author’s perspective is oftentimes the primary motivation for the viewer. Hence, conveying a sincere and revealing first-person view is the key to success. Obviously, there are also categories of videos that are impersonal by definition and for which self-expression is out of place.
We are all aware of the ways in which music can enhance videos from the many decades of cinematography we have experienced (starting with the era of silent films) but also from the wealth of digital content that emerged in the Internet era. A proper musical background can make a video seem more appealing, more meaningful, more inspiring. Hence, it is an aspect that video producers simply cannot afford to ignore.
Fortunately, the freedom of expression made possible by the vast collection of music tracks and sound libraries available nowadays is virtually limitless. Limiting your choice to only a couple of tracks from such a vast collection can be somewhat challenging. But having a clear understanding of what the intended effect is and who will be listening to them, and in what circumstances, paves the way for proper decisions.
Author’s Bio: Marques Coleman
Marques worked for a few content-writing platforms in the field of education and marketing. Many of his projects implied creative essay writing, academic research, and writing, marketing research. Marques gladly shares his knowledge about SEO and EdTech platforms with anyone who is interested. Apart from that, he writes general-purpose articles on topics related to creativity and content creation in general.